A campaign to inform Flagstaff, Coconino County, and Arizona residents about the benefits gained from the presence of NAU was initiated by the Vice President of Community Relations. Leah contributed to this project by compiling data from other publications and designing collateral pieces to communicate the findings to the public. The aim of this effort was to both assuage University critics by highlighting the impact of NAU's local and statewide contributions, and to position the University to ask for additional funding for programs that benefit the population.